Finnair run a campaign back in November (read more
here) that allowed Finnair Plus members to buy points with a 100% bonus and earn up to 75,000 elite qualifying points in the process.,,With the elite qualifying points earned and the ability to convert regular points to elite ones, Finnair Plus members could essentially buy a Platinum status (Oneworld Emerald) with all the vouchers it comes with (+ Finnair has to keep extended tiers due to travel bans in place) and even points left for later use.
,You can access Finnair’s page for buying points
here.,,Finnair Plus Buy Points 100% Bonus + Earn 25% Of Purchased Points As Elite Qualifying November 3 – 16, 2020,Finnair says that this was their most successful points sale even. 3,000 members bought points, and the average transaction was 72,000 (unclear if this was BEFORE the 100% bonus).,I was in touch with Finnair about how much revenue this brought in, but they didn’t feel comfortable elaborating more than they did on their published article.,You can do a back in the envelope calculation with an average points purchase of 72,000 points (assumed BEFORE bonus) and 3,000 buyers, that it should be roughly 3 million euros less the fees that Points.com, a Canadian company that processes these purchases for Finnair and many other airlines and hotels, charges.,,Conclusion,The story also features some Finnair Plus members and their travel plans once the pandemic is over.,Not sure what is the usual uptake on these Finnair points sales that we cover? It seems that if you try to be a bit more innovative than just offering a bonus, it creates buzz and better incentivize members to open up their wallets and spend some cash.,Considering how depressed the travel and hospitality sector has been for the past 12 months, why wouldn’t airlines and hotels offer elite qualifying points and miles for buying their loyalty currency as Finnair did in late 2020?,Let’s hope that Finnair and other travel sector companies offer promotions like this in 2021!,