Radisson introduced a “Radisson Individuals” soft conversion brand back in October 2020 (read more
here) with very few signs up to go live at launch.,,There is now the first Radisson Individuals hotel open in St. Augustine, Florida, called Sebastian Hotel.
,You can access Sebastian Hotel’s Radisson website
here.,READ MORE: Radisson Rewards Rate & Bonus Points And Miles Promotions,,,,Radisson Launches “Radisson Individuals” Soft/Conversion Brand,Conclusion,Conversion and soft brands are the hot topics in the hotel industry right now. Independent hotels can tap into the distribution and loyalty programs of chains that get to collect their franchise and other fees.,There must be, however, a limit on the number of “soft” brands the market can sustain and how many quality hotels there are who would like to join one of the “giants” (and pay the fees).,Let’s see how fast Radisson can grow this Individuals-segment.,