Accor today reported its full 2020 results that were awful. The group lost close to two billion euros last year., ,The revenues came in at €1.6B while simultaneously losing €2B. Accor has €4B liquidity available.
,You can access Accor here.,READ MORE: Accor ALL Rate & Bonus Points And Miles Promotions,,Accor doesn’t break down luxury and upscale but rather lumps them together (red flag – looks better this way). Accor is very weak in the luxury segment.,52% of Accor’s hotels are in the economy segment (40% of the rooms) and another 31% (33% of the rooms) in the midscale.,,The reason why Accor did so badly in 2020 is clearly when you look at where most of their hotel portfolio is – Europe 59% of the hotels and 46% of the rooms. Many markets still are closed and not allowing any non-essential travel.,The bright spot is Accor’s strength in Asia-Pacific that has weathered the Covid-19 much better than Europe and the Americas. 25% of Accor’s hotels are in the area representing 32% of the rooms. ,RevPAR stands for Revenue per Available room. Europe is still in very dark spot ,,,Download (PDF, 434KB),Download (PDF, 2.38MB),Download (PDF, 1.26MB),Download (PDF, 218KB),Download (PDF, 266KB),I am sure that Accor will pull through, if not by itself, but with the French government’s help. France would not allow a company as significant as Accor to go under. ,Accor still has significant untapped credit lines, but they need to stop the bleeding by the end of 2021. ,